Free markets, when left to operate without restrictions, or government intervention in the form of excessive regulation and taxing that can cause the system to appear be inefficient, and unjust, have always been effective and successful. Thus, in the United States, the truly unrestricted free market economy has always been a source of employment and opportunities for citizens.
The market’s commitment to citizens is logical one and a matter of common sense besides as the growth and profitability of the market depend on those citizens; Citizens who in turn depend on the market to achieve a sense of dignity and prosperity through economic success.
This commitment is seen expressed in many different ways. An exceptional example of this commitment was Walmart’s “The Best Heritage is a Good Education” campaign during Hispanic Heritage Month (September 15th through November 1st, 2009). With this campaign, Walmart, a leading American enterprise, showed its support to the Hispanic community through a combination of initiatives that focused on financing education through voluntary donations.

Once again, the free market, on this occasion, hand in hand with Walmart, brings those Hispanics with extenuating circumstances and personal challenges closer to a university education.
In order to get the citizens informed and involved, Walmart’s “The Best Heritage is a Good Education” campaign was publicized nationwide, in print and online media, on television and the radio; showing Hispanic students that they can be role models to other students, as well as showcasing the winners of the Hispanic Scholarship Fund/Walmart Scholarship Program as inspiration for future generations. Additionally, at Walmart’s website http://www.AhorraMasViveMejor.com(Save more, live better), additional information and a help area for parents and students with advisors committed to helping Hispanics achieve higher education will be available.
With this campaign and others like it, Walmart publicly reinforces their commitment to our community and directly increases educational opportunities for Hispanics through the donations that the Walmart Foundation manages. Walmart is a clear example of how the free market can contribute to improvements in society and real progress for citizens.
Among the organizations that will receive or have received money from the Walmart Foundation are Excellence in Education, ASPIRA, the Institute for Higher Education Policy, the Hispanic Scholarship Fund, and the Center for Student Opportunities.

When allowed to conduct business without restriction, the free market voluntarily offers its support and solutions to the communities that are in a large part responsible for its successes. In the previously mentioned example, Walmart offers its support to Hispanics in the form of a strong commitment to increasing levels of education, in so doing supporting and enriching the entire country. Walmart is representative of the American spirit that has always motivated this country, the free market and citizens growing together.
University education is one of the paths to a better life that the free market offers and Walmart’s exemplary initiative to offer more opportunities for university education to Hispanics can be accessed all year long through the online platform www.AhorraMasViveMejor.com.
Apart from these educational programs, other initiatives by Walmart during Hispanic Heritage Month were also notable, like the collaboration between Sam’s Club and the U.S. Hispanic Chamber of Commerce to help small businesses owners interested in strengthening their businesses. The national contest “Como Si” (As if), awarded 10 participants a visit to the Sam’s Club’s Corporate Headquarters in Bentonville, Arkansas, where winners received practical advice about how to incorporate technology in their businesses to increase efficiency and over all success.
Walmart, which employs more than 171,000 Hispanic associates, was named one of the “12 Best Companies of the Year” by Latina Style magazine in 2009 and received the “ Best Supplier Diversity Programs for Hispanics” prize from Hispanic Network magazine, among other distinctions received by the company.
Walmart’s initiative is a clear indicator of free market’s commitment to the Hispanic community and education in general as well as a great role model to follow.