With this slogan, the Boy Scouts have launched a national campaign that attempts to create stronger ties between the organization and Hispanic families through various programs oriented around reinforcing and sharing the teachings, values and principles of this group that for decades has taught young men essential notions about life that stay with their members throughout their lives. The goal of this publicity is to bring the Boy Scouts as an organization closer to Hispanics and recruit new members from the Hispanic community. In this way, the membership of the organization will better reflect current North American Society.
This campaign is important because it permits Hispanics to become more knowledgeable about and eventually participate in one of the most popular juvenile organizations in the country; an organization with the capacity to teach great values. Now more than ever, in the Hispanic Community and in America in general, positive values for young men are urgently needed.

The Boy Scouts, in their traditional roll of educators, can contribute by teaching these positive values and thus inspiring and preparing future generations of Hispanic leaders, educating them and their families about shared American traditions that will enrich their lives.
The education of Hispanic leaders is an important and necessary project for today’s society and the Boy Scouts, with their decorated history as educators, are an ideal organization to begin this work. Through their activities, they provide a practical, instructive and entertaining way to learn genuine American values, and North American Culture and traditions, that will convert today’s Hispanic young men in authentic future leaders with a values system that they can later depend upon as adults in American society.

So it’s only logical that this campaign is focused on Hispanics, the American ethnic group with the fastest growth rate and a wide social segment from which to recruit young men; young men with great future possibilities that will be improved by putting into practice the values and teachings that they can learn in Boy scouts in their surroundings, in their neighborhoods and with their families. Participating in Boys Scouts provides life experiences impregnated with timeless values that mustn’t be forgotten and that have accompanied and continue to accompany thousands of past and present Boy Scout members.

In the last decade, membership in the organization has declined, a product without a doubt of a society that is losing its values by leaps and bounds. Young Hispanics have the challenge of recovering this American tradition of membership in the Boy Scouts; here young Hispanics have the possibility of not only learning, but conserving and passing along the positive values taught by the Boy Scouts to future generations. Here we see the accuracy of the Boy Scout motto “ Words for Life.” Additionally, by focusing on Hispanics, the Boy Scouts have an exceptional opportunity to educate future leaders; these young men are the leaders who will write the history of this country, and make history with the teachings and practical lessons (that have triumphed for decades) taught to this day by the Boy Scouts. Hispanics must make use of this opportunity for excellence.

The future of the Boy Scouts, in great measure, is going to depend upon the success of this call to Hispanic young men. Attempting to connect more directly with Hispanics, the campaign will launch advertisements in Spanish on television, the radio, in print media and on the Internet, and will include the testimonies of current important and influential leaders that were Boy Scouts, sharing their experience.
The most direct line of communication with Hispanics will be through positive shared values, like work ethic, personal and social responsibility, interest in education, family, leadership and effort.

The Boy Scouts can and must be one of the pillars of strength in American society and can and must be used to support young Hispanics, a very important social group in today’s United States.
As part of the program, the Boy Scouts include an increase in bilingual personnel, and are making parents voluntary participants in different events, as well as creating solid links with institutions that serve the Hispanic Community.

The Boy Scouts of America, whose headquarters are located in Irving, Texas, currently have four million affiliates of between four and 20 years of age in more than 300 regions of the United States.
Today, as they have in the past, they will provide the surroundings and teachings which will allow thousands of young men, this time Hispanics, to make reality those values that will make them leaders and successful individuals through a fundamental education imparted by caring human beings that will cement the foundation for a healthy society formed of exemplary individuals with exemplary values.